DEY DREEMZ MIXED RUM

BRAND IDENTITY

The client makes and sales her own rum punch, but she needed a solid ground to grow her company. The client asked BEING to re-brand her rum punch company. Slowly adding on other needs as promo print, website and other marketing services BEING provides. The client’s rum punch is all made by her. The mixed punch is a fruity alcoholic beverage.
The drink is sweet but the rum is hardly noticeable, so it does creep up to you. It is a Caribbean vibe kind of drink.
The client has created 5 different flavors. So the objective is to come up with some names that fits or go with these kind
of characteristics. - CARIBBEAN, JAMAICAN, PARTY/FUN VIBES, COLORFUL, TROPICAL, CATCHY, URBAN AND COOL.